Connect with Our Leadership at WBENC Conference 2025
Veronica Neal is the Founder/President/Chief Executive Officer of Keystone Advisors with over 30 years of experience in the health insurance industry, driven by a profound passion for helping others. As the founder of Keystone Advisors, she has built a successful, values-driven organization that emphasizes community service and empowerment, particularly for underserved populations in the Hispanic and Latino communities. Veronica’s commitment to women’s health is evident in her advocacy for access to vital services, as well as her efforts to support youth education and workforce development. A true philanthropist, she actively contributes to local initiatives and organizations, ensuring that those in need receive the care and support they deserve. Veronica also champions animal welfare, reflecting her belief in compassion for all beings. At Keystone Advisors, she fosters a culture of diversity, equity, and inclusion, creating a supportive environment where employees and clients feel valued. Recognized for her significant impact in the community, Veronica’s inspiring journey exemplifies the power of generosity and the importance of uplifting others in the pursuit of meaningful change.
Cassandra Tennon is the Vice President of People and Administration at Keystone Advisors, where she plays a pivotal role in shaping the company’s culture and driving organizational growth. With over 23 years of experience in human resources, Cassandra is known for her expertise in mentoring, coaching, and building high-performing teams.
Her leadership is rooted in a deep commitment to employee development and workplace excellence. At Keystone, she’s recognized as the powerhouse behind initiatives that foster inclusivity, engagement, and professional advancement. Cassandra’s strategic vision and people-first approach have
Her leadership is rooted in a deep commitment to employee development and workplace excellence. At Keystone, she’s recognized as the powerhouse behind initiatives that foster inclusivity, engagement, and professional advancement. Cassandra’s strategic vision and people-first approach have
Natalie Lee is the Director of Agency Credentialing at Keystone Advisors, where she brings a wealth of experience in project management and broker relations. Since joining the company in 2018, she has held several key roles, including Broker Relations Manager and Director of Broker Relations, before stepping into her current leadership position.
Natalie holds an Associate's degree from Collin College and attended the University of North Texas. She is a certified Project Management Professional (PMP) and has earned multiple other credentials, including certifications in Master Negotiation, ITIL Foundations, and Fitness Nutrition. Her diverse expertise reflects a commitment to both professional excellence and personal growth.
Beyond her operational leadership, Natalie also serves as a Board Member at Keystone Coalition and has contributed as a writer to STRONG Fitness Magazine, showcasing her passion for empowering others through knowledge and wellness.
Natalie holds an Associate's degree from Collin College and attended the University of North Texas. She is a certified Project Management Professional (PMP) and has earned multiple other credentials, including certifications in Master Negotiation, ITIL Foundations, and Fitness Nutrition. Her diverse expertise reflects a commitment to both professional excellence and personal growth.
Beyond her operational leadership, Natalie also serves as a Board Member at Keystone Coalition and has contributed as a writer to STRONG Fitness Magazine, showcasing her passion for empowering others through knowledge and wellness.
